Digital marketing has become the predominant gateway for businesses, both large and small, to showcase their products and services globally and locally. There is no niche left untouched consumers, professionals, governments, and even voters are subjected to different forms of digital marketing the second they are online. And it makes a lot of sense in building a career in digital marketing.
While the entire economy is languishing worldwide because of the Coronavirus, titans like Google, Facebook, Amazon, and Apple seem to be immune. The reason? They have registered growth rates upwards of 30% driven primarily by huge spending on ecommerce and digital advertising. Consumers impressed by digital marketing and confined to their homes have been quick to reach for their wallet. The net-net? If you are thinking of picking a job in digital marketing, this is definitely the best time!
The web is awash with digital marketing jobs digital talent has never been more in demand! In simple terms, digital marketing encompasses advertising or marketing through any digital channel like social media, the web, mobile apps, search, or emails.
The Digital Marketing Ecosystem
Let us first look at the core elements of digital marketing, any one of which can be chosen for your career in digital marketing. It is best to have an overall understanding of the digital marketing ecosystem while specializing in a couple of the following areas.
Search Engine Optimization (SEO): The process of increasing the quantity and quality of visitors to your website organically is known as SEO. It is primarily organic, meaning you don’t pay any money, and is based on improving several metrics that are used to rank your website.
Search Engine Marketing (SEM): It is the process of increasing the visibility of your website using paid advertising. The most popular form of paid advertising continues to be Google AdWords. It is also called pay-per-click or PPC marketing.
Creating content to generate awareness and influence buyers without explicitly promoting your brand is called content marketing. Content can include articles, videos, blogs, whitepapers, and reviews.
SEM uses the power of social media platforms like Facebook, LinkedIn, Twitter, or Instagram to connect with the target audience. It helps build your brand image, increase sales, create positive opinions and drive website traffic.
Probably the oldest form of digital marketing, it is the process of sending emails to prospects and customers. Email marketing has evolved over the years to become one of the most efficient direct marketing strategies.
Affiliate marketing is the process of earning commissions based on promoting another company’s products or services via affiliate links on your website. It is also called referral marketing.
Digital marketing can never be successful without beautiful visuals which draw eyeballs. Graphic designers communicate ideas, brands, or messaging in an easy-to-spot visual manner and optimize the users’ experience.