West Virginia Community focused hotel chosen as location for Saira Hospitality’s first permanent hospitality school

The launch of a permanent school is a huge milestone for the 501c3 non-profit which aims to educate hospitality brands in how to give before they take, create stronger bonds with locals and disrupt the industry’s traditional recruitment processes which tend to overlook locals in favour of international applicants or poaching from competitors.

Both set to launch in spring 2021, trailblazing NGO Saira Hospitality announce first permanent hospitality school in collaboration with The Monastery Boutique Hotel in Wheeling, West Virginia. Together, Saira and The Monastery will work to create enhanced learning and development opportunities for those in the local community who are unemployed or underemployed, ultimately providing jobs to successful graduates within the luxury hotel & it’s community spaces. With the help of Saira, The Monastery will be able to achieve its aim of creating a unique offering which is unfailingly authentic to the destination, where guests, staff and community members alike are invited in to explore and expand their horizons.

The launch of a permanent school is a huge milestone for the 501c3 non-profit which aims to educate hospitality brands in how to give before they take, create stronger bonds with locals and disrupt the industry’s traditional recruitment processes which tend to overlook locals in favour of international applicants or poaching from competitors. This milestone follows 4 years of curating successful bespoke pop-up hospitality schools in collaboration with brands such as Bunkhouse, Four Seasons, Habitas, Rosewood and Virgin Limited. To date 250 carefully selected students have graduated from Saira Hospitality’s transformational, free-of-charge, programs and are now pursuing career opportunities which would have previously been unavailable to them. Saira’s hotel partners have seen an impressive 100% ROI and benefit from an expertly trained, passionate and engaged workforce of locals with a deep understanding of local customs, activities and geography.

The permanent school, which will be based in Wheeling’s incredible architectural and historical gem, The Scottish Rite, will offer a 10-week program covering topics from service qualities and loyalty programs, to wellness and emotional intelligence. The varied curriculum focuses on improving communication and soft skills through experiential learning lead by specially trained lecturers and industry experts. In the first year three programs for up to 36 students each will be offered with a look to increase this number from year two onwards. The permanent school will also benefit from Saira’s long-term partnership with Cornell University’s online learning platform, eCornell, which enables them to offer students the opportunity to receive recognition from the prestigious university, further enhancing the underprivileged students’ employability.