G Adventures encourages agents to rethink popular European destinations with new collection of tours

Trips showcasing the lesser-seen sides of Ibiza, Corfu, Crete and the Azores developed for British and European travellers.

Global adventure tour operator, G Adventures, is challenging stereotypes around some of Europe’s most popular holiday destinations, with the launch of seven new tours, and is encouraging agents to rethink what’s on offer beyond the ‘mass market’ holiday offerings. The new collection shines a light on lesser-visited areas that are often overlooked by mainstream tourism, and features new destinations for G Adventures including Ibiza, Corfu, the Azores, Crete and mainland Greenland.

Created with UK and European travellers in mind, and first departures in March 2021, the collection was informed by recent research undertaken by G Adventures. Surveying travellers across the globe, it was identified that travellers from the UK and European regions were the most likely to travel internationally in the next six months, while ‘small-group’, ‘active’ and ‘outdoor, nature-focused’ trips were the three most popular types of international travel. When it came to picking destinations, European favourites including Greece and Italy were high on the list for UK and European travellers, who were opting for closer-to-home options for travel in early 2021.

Centred around three key themes; ‘active travel’, ‘remote destinations’ and ‘reconnecting with nature’, the collection offers a new perspective into what each destination has to offer and will see travellers swapping nightclubs for coastal hikes in Ibiza, package beach holidays for remote villages in Crete, large complexes for cave hotels in Southern Spain and big-ship cruising for mountain camping in Greenland.

Focused on taking travellers away from tourist hotspots, helping them reconnect with nature and explore areas of a destination best seen on foot, the tours will cater to a variety of fitness levels with hikes ranging from average to challenging. Understanding that many destinations are loved for their delicious cuisine and friendly locals, each trip will incorporate time with local communities and food experiences, ranging from visits to remote fishing villages in Greenland to time with a local cheese maker in Corfu and Tsikoudia tasting in Crete.

Brian Young, managing director EMEA, G Adventures says the new collection presents an opportunity for agents to educate travellers about what else is on offer and drive repeat and new business for 2021.

We’re bringing together some of Europe’s most loved destinations, which have traditionally been popular for package breaks, cruising or nightlife, and are offering travellers the opportunity to see a completely different side to their favourite holiday spot. These are mass-market destinations that agents know inside out, and there’s a huge potential to educate travellers, both repeat and new, about the lesser-seen side of some of these incredible locations.