Jimmy Johns Enters a Chicken Sandwich War with ‘Smokin’ Kickin ‘Chicken’

Jimmy Johns first released a chicken sandwich in locations across the US in February, a late entry into the ongoing chicken sandwich war. The new “Smokin ‘Kickin’ Chicken” was first tested in the fall and will be the first chicken to be introduced nationwide for the sandwich chain. It will be available from February 1st to March 21st or while supplies last. The sandwich consists of chicken, Creole chilli pepper sauce, paprika, provolone cheese, avocado, onions, lettuce, oil, vinegar, and mayonnaise and costs around $ 8.50, slightly more than other Jimmy John sandwiches. Jimmy John’s says this sandwich is the first of many limited-time menu options he’s introducing this year. The brand plans to promote the chicken sandwich and a new campaign in its very first Super Bowl ad. The Chicken Sandwich Wars were seemingly cold for a while, but now they’re officially back. Insiders reported that several chains are preparing for rivals Chick-fil-A and Popeyes, both of whom sell crispy chicken sandwiches with cucumber. In January, KFC launched a crispy chicken sandwich at nine locations that will be available nationwide through the end of February. McDonald’s plans to launch three new chicken sandwiches in late February, and Burger King was spotted testing a chicken sandwich in October. Wendy’s also released a new “Classic Chicken Sandwich” in October to replace the old “House Chicken Sandwich”. Jimmy John’s is owned by Inspire Brands, which also owns Arby’s and Sonic, and acquired the sandwich chain in 2019.